Founder & CEO
From his early professional beginnings in business development consulting, right through to his role as CEO of Novle, Carlos L. Velasco has always put his clients first. His passion is to help organizations succeed by providing business owners, corporate executives, and non-profit organizations with the necessary tools to develop long-lasting relationships within the Latino community.
Carlos has continuously focused on bridging the gap between the Latino community and his client’s brands. His strengths lie in his ability to create multi-faceted strategies to help communicate the cross-cultural benefit of his clients’ vision, mission, products, and services.
Carlos has a vast array of clients, including the National Bank of Arizona, Nunez Law Firm, Living United For Change in Arizona (LUCHA), Mass Mutual Insurance, OnQ Financial, ASU Entrepreneurship & Innovation, and Local First Arizona.
In addition to his professional commitments, Carlos is a strong advocate for public service. He serves in leadership and volunteer roles at many organizations, including the Hispanic Leadership Institute and the New American Leaders program. He has dedicated thirteen years to bipartisan organizations that advocate for education and political support to the Latino community in Arizona. Carlos is currently a member of the Community Advisory Board for Maricopa County Sheriff Paul Penzone’s office, on the recommendation of the ACLU and the District Attorney’s Office. Carlos is also a board member of Local First Arizona, the American Cancer Society, Latinos Contra el Cancer initiative and Treasure for the Phoenix Hispanic Rotary Club.
Carlos is the proud recipient of several awards, including the 40 under 40 Hispanic Leaders Award, the Chicanos Por La Causa Volunteer of the Year Award, the Business Journal Diversity Champion Award, and the Hispanic Leadership Institute Alumni Excellence Award. To reward his passion for the local economy, Carlos was a participant of the Business Alliance for Local Living Economies Fellowship. He was one of 17 fellowship members chosen, who were each recognized as the top pioneers of the Local Economy Movement.
Carlos is above all, a dedicated family man, with a wife of ten years and three children. His eldest two are both students at the University of Arizona and are proud Wildcats! Carlos moved to the US when he was just 12 years old from Ecuador. He is a massive fan of all local sports teams and has been an Arizona local for the past 17 years.