Novle, Community Activators, is not your traditional marketing and public relations agency. It goes beyond the typical tasks. It goes beyond transactions and aims to promote leadership with a strong vision for the community.

It’s about seeking to create and reinforce the vision that guides your business with expert services.

Carlos L. Velasco

Carlos Velasco, Novle, Community Activators, Founder and CEO.

What is a Vision?

In business, vision is a vivid mental image of what you want your business to be, based on your goals, aspirations, purpose, drive, and motivations. Having a written vision statement will give your company a clear focus.

A vision statement captures where you want to take your business, and inspires you, your employees, partners, customers, and community members to reach your goals.

“A great leader can perform a constant exercise of seeking clarity in their purpose and motivations and, with those tools, create a vision that makes her/him stand out from the competition.” Carlos Velasco

Companies’ Visions

A clear vision will guide all aspects of your business, including your marketing decisions. It describes the desired long-term results of your company’s efforts. For example, an early 90s Microsoft vision statement was “a computer on every desk and in every home.”

Here are some examples of other companies’ visions:


“A world in which every single person is given free access to the sum of all human knowledge.”


“Helping content creators around the world to find a global audience.”


“We will help people live longer, healthier, happier lives.”

The vision becomes the north star of your business, guiding you and avoiding derailing from your purpose and aspirations.

Strong leaders have clear visions

“Leadership is about becoming a visionary. This is true for all leaders, from business owners to artists and activists,” said Carlos Velasco, Novle founder, and CEO. “Becoming a visionary leader is about looking beyond the standard and aiming higher. However, to have this vision, one must have clarity.”

“Clarity is a pursuit. It is a north star that you constantly need to work on to provide you the input and the fuel you need to continue to feed your vision,” said Carlos.

“Leaders need to evaluate purpose, motivation, and drive with clarity. This reflection is a constant exercise that will bring you great results. The clearer vision will become the more you look within yourself for those purposes, drives, and motivations, “ said Carlos Velasco.

The right Vision creates stronger engagements

According to behavioral statistician Joseph Folkman, those who find their organization’s vision meaningful have engagement levels that are 18 percentile points above average. This engagement is true for employees but extends to clients, partners, and the community.

“A great leader can perform a constant exercise of seeking clarity in their purpose and motivations and, with those tools, create a vision that makes her/him stand out from the competition,” said Carlos.

Novle’s Vision

Novle’s vision is Vibrant communities committed to shared prosperity through inclusion, belonging, representation, and love.

“Our company’s vision not only encompasses our clients, our services, but in it, we embrace all our community and is, we believe, inspirational. That is our lodestar,” concluded Carlos.


What is Novle?

Novle is a new kind of marketing and PR firm.

We help brands build an authentic relationship with the Latino Community. We connect and facilitate a meaningful relationship with the community through a Latino-friendly marketing strategy and relational maps. Follow us at