Blog

After the birth of a son or daughter, for soccer fans, the World Cup is their second most important event. Yes, it is that important. That explains why 5 billion people around the world are entranced with the 2022 Soccer World Cup that is taking...
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Hispanic Consumer Market
Are you ready for the future? The end of 2022 is an excellent time to reflect on last year’s successes and plan for the 2023 marketing strategy. The center of the strategy should be reaching the influential Hispanic Consumer Market. In this blog, you will...
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The wave of the Hispanic market is already here.  Currently, Hispanics in the US are 62.57 million, or 18.9% of the population. By 2060, 27.5% of the US population will be of Hispanic origin. According to the Instituto Cervantes, the US will be “the world’s...
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Did you know that if the Latino Community were a country, we would account for the 7th largest economy in the world? It is true. Latino economic output is larger than whole countries such as  Italy, Brazil, and South Korea. These and other impactful facts...
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As Hispanic Heritage Month comes to an end, we shouldn’t stop celebrating who we are. The famous Oscar de la Renta once said, “Your great strength is knowing who you are.” This source of strength comes from our constant ability to recognize who we are...
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