OUR STORY

How it all began…

Growing from and within the Arizona community, Novle originated as a multicultural marketing firm focused on creating vibrant communities where everyone can thrive.  

Novle saw a problem within marketing and took charge to fix it. Agencies used plug-and-play models to expose messages to the multicultural community without any meaningful investment in understanding who we are. Novle created a more effective and meaningful way of reaching the community, we call it integration. For us, integration is all about really getting into the heart of the multicultural culture. It’s not just about speaking the language; it’s about understanding and celebrating the culture, beliefs, and stories that make our community special. That’s the future we’re ready to create for you and your clients.

Our Promise

We believe in positioning your brand for long-term success, meaningful ROI, and genuine connections with your customers. We specialize in engaging with multicultural communities, understanding their unique sensitivities to create marketing strategies that resonate. Our focus goes beyond simple growth; we build authentic relationships that reflect your core values, turning satisfied customers into advocates for your brand.

Our Principles

I’m Carlos Velasco, a community activator

“We started Novle with the basic truth, there are no target segments, only communities. We know that within these communities there are leaders, people, and organizations that are willing to do the necessary work to drive their communities forward. This level of progress takes collaboration, and that is the role we play. We bring leaders together!”